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Adam Cowart, MAI


Adam is a third-generation hotelier having earned a bachelor's degree in Hotel & Restaurant Management, with a minor in Business Administration from Auburn University. Adam worked in operations at Sonesta Hotels in Miami and Sheraton Hotels in Atlanta before joining Cowart Hospitality Services, LLC in 2006. In 2016 Adam and John Ritger formed Core Hospitality Advisors, LLP, which separated out the appraisal and consulting segment of Cowart Hospitality Services, LLC. Adam was awarded the MAI designation from the Appraisal Institute in 2013. He is licensed in states throughout the southeast US.

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John Ritger, MAI


John earned his bachelor's degrees in Finance and Risk Management & Insurance from the University of Georgia in 2004. John worked as a Senior Associate in the Risk Advisory Services practice for KPMG, LLP and later was a Senior Valuation Analyst for Hunter Hotels hotel brokerage from 2007–2012 before joining Cowart Hospitality Services, LLC in 2012. John received his Certified General Appraisal License in 2015 and his MAI designation in 2020. John brings an important analytical perspective and transactional experience to the client/business. John and Adam Cowart formed Core Hospitality Advisors, LLP, which separated out the appraisal and consulting segment of Cowart Hospitality Services, LLC.


Elaine Phares

Research Manager/ 
Business Development

Elaine is the backbone to this company, managing our research efforts. This allows us to focus on the appraisal work and be able to reduce our delivery time. Her primary goal is managing our in-house database, which tracks hotel sales, listings, construction costs, PIP renovations and a variety of other useful market data for actual hotels. She maintains contact with numerous hotel brokers and other market participants, which allows us to directly confirm sale information with a party to the transaction in a timely manner.

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Daniel Riley


Daniel came to the Core Hospitality Advisors team, bringing nearly 20 years of hotel consulting and analysis experience.   Prior to joining Core Hospitality Advisors, Daniel spent 9 years as Senior Analyst with Hunter Hotel Advisors and 8 years as Vice President of the Select Service Division with Hodges Ward Elliott.  Before that he was involved in brokerage and hotel operations. Daniel has worked with tens of thousands of hotel properties and a wide array of management and ownership structures ranging from individual investors to institutional/sovereign wealth funds,  


Heidi Burns, MAI


Heidi joined Core Hospitality Advisors in 2021 and is based in Baton Rouge, Louisiana.  Heidi brings over a decade of hospitality valuation and consulting expertise with experience in complex multi-use resort properties, conference and convention center studies, portfolio valuation, and property tax appeal litigation. Prior to working with Core, she was a consultant with PKF Consulting and joined the CBRE Hotels division when PKF was acquired by CBRE in 2015. Heidi received her Certified General Appraisal License in 2011 and her MAI designation in 2014. She earned an MBA from Louisiana State University in 2008 with an emphasis in Real Estate and a bachelor's degrees in Hospitality Management from Florida International University.

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